On The Blog
INSIGHTS & GUIDES
These articles provide in-depth knowledge on how to dig into your website’s data and use it to optimise your strategies and grow your business.
Focusing on SEO, tracking, and data-driven decisions, I share actionable tips and insights to help you improve your online presence and achieve real results.
Why Your Website Traffic Isn’t Converting (And How to Fix It)
You’re getting traffic, so why isn’t it converting? Traffic without conversion is one of the most frustrating positions to be in. You’re ranking. Possibly…
You Can’t “Rank” in an LLM. That’s Not How Any of This Works.
Short answer: no, you cannot rank in an LLM, not in the way you rank in Google, Bing and other Search Engines. There is…
Are You Rendering your website for Users, Bots, and LLMs?
Most sites are built for humans. Some are also optimised for Google. But over the past couple of months Iām hearing a lot of…
Why Google Reviews Shouldn’t Be Incentivised (and How to Get Genuine Ones)
We’ve all seen the offer: “Leave us a 5 star review and get 10% off your next order.” It’s tempting, especially when you’re trying…
What to Do During and After a Google Core Update
The May 2026 core update has finished rolling out. Google began the update on 21st May and it completed on 2 June. If your…
What is Keyword Cannibalisation & How to Fix it
If your rankings are volatile and traffic is flat despite consistent publishing, keyword cannibalisation might be why. It’s easy to miss, and it tends…
Google’s Search Console Impression Bug: What It Means for Your SEO Data
Google has confirmed a logging error in Search Console that has been affecting impression data since 13th May, 2025. That’s nearly a year of…
Why Human-Led Content Still Wins: The Cost of Lazy AI
There’s a lot of AI content online right now. You’ve seen it. The slightly off tone, the sentences that are technically correct, but feel…
What Does an SEO Audit Actually Cover?
If you’ve ever been told your website needs an SEO audit but weren’t entirely sure what that means in practice, you’re not alone. It’s…
YouTube, Video Content & AI Visibility: Why Video Is Working Harder Than You Think
Some people think of YouTube as a platform for views and subscribers. It’s become something more significant than that, and if you’re building a…
