On The Blog
INSIGHTS & GUIDES
These articles provide in-depth knowledge on how to dig into your website’s data and use it to optimise your strategies and grow your business.
Focusing on SEO, tracking, and data-driven decisions, I share actionable tips and insights to help you improve your online presence and achieve real results.
Reddit SEO & AI Visibility: What Brands Need to Know Before They Post
For years, Reddit sat on the edge of most organic strategies, or wasn’t considered at all. Too unpredictable. Too difficult to control. Too easy…
SaaS SEO: How Organic Search Drives Trials, Demos & MRR
Most SaaS companies underestimate SEO until they start paying too much for every lead. Paid acquisition works. But it works as long as you’re…
How UX Impacts SEO & How to Fix it
Search engines don’t just rank content anymore. They rank experiences. UX and SEO have been deeply connected for quite some time. What’s changed is…
What Is Local SEO & Why It Matters
What is Local SEO? If you run a local business, whether that’s a café, estate agent, plumber, or retail shop, you’ve probably heard the…
Google Now Sends Users from AI Overviews into AI Mode
If you’ve been keeping an eye on how Google’s search experience is evolving, you may have noticed a quiet but significant shift over the…
Google’s Universal Commerce Protocol (UCP): What It Means for Ecommerce & SEO
Agentic commerce has been moving from theory to reality for a while now.AI systems are no longer just helping people research products, they’re starting…
Agentic Commerce Won’t Replace Websites, But It Will Reshape the Journey
The Ecommerce funnel isn’t disappearing, but it is changing shape. Across Google, ChatGPT, Shopify and Amazon, AI is beginning to handle more of the…
8 Red Flags to Watch Out For When Hiring an SEO Consultant or Agency
Choosing the right SEO consultant can make or break your organic strategy. The right person can help you uncover opportunities, fix what’s holding you…
Shopify & OpenAI Partnership: Instant Checkout Comes to ChatGPT
Shopify and OpenAI have announced a partnership that brings Instant Checkout directly into ChatGPT. This isn’t just another sales channel. It marks a significant…
Google Removes &num=100: What It Means for SEO and Reporting
Earlier this month, Google quietly removed the &num=100 parameter. This is what allowed you to view 100 search results on a single page. At…
