About Me
Hi, I’m Amy, an SEO consultant who actually loves this stuff.
Based in Horsham, West Sussex, I help businesses grow through SEO, CRO and content, with 20 years in search behind me, including a decade focused on SaaS.
I work directly with the people I help. No account managers, no jargon, no black boxes, just clear, honest work tied to results that matter.
I didn’t plan to become an SEO consultant.
It started with a redundancy, a blog, and a passion project. While I was looking for work, I launched a jewellery blog that grew into my first ecommerce site, and that site ended up featured in Vogue.
That was the moment it clicked. I’d built something, watched organic search bring the right people to it, and seen the difference it made. I was hooked, and I’ve been doing it ever since.
Fast-forward two decades and I’ve built a career helping businesses grow through SEO, CRO and content, from global brands to scale-ups to local businesses. Different sizes, same focus: meaningful, measurable growth through clear, honest strategies.
Two decades, a lot of different sites
I’ve held senior roles leading teams, shaping strategies and delivering results, in-house and agency-side. That range matters, because search behaves differently in every sector, and so does what makes it convert.
How I work
Clarity
SEO shouldn’t be overwhelming or full of jargon. You’ll always know what’s happening, why it matters, and what comes next.
Collaboration
The best results come from working together. I take time to understand your business and goals, so every step aligns with what matters to you.
Results
Not vanity metrics, meaningful, measurable growth. Every action is designed to support your wider business goals.
I love teaching this stuff, too
Knowledge sharing is at the heart of what I do. Beyond delivery, I provide training in SEO, GA4 and GTM, making complex concepts easy to understand and empowering teams to take ownership of their own digital marketing.
Whether you want to upskill an in-house team or simply understand your own data better, I can help you make sense of it all. Explore training →
Now I’d love to hear about you
You know a little about me. Tell me about your business and what you’re trying to achieve, and let’s work out how I can help.
Over On The Blog
Insights & Guides
I mentioned I love knowledge sharing, and over on the blog you can find helpful resources to help dive in to your website’s data, and help make sense of it all.
