Category: SEO
Why Your Website Traffic Isn’t Converting (And How to Fix It)
You’re getting traffic, so why isn’t it converting? Traffic without conversion is one of the most frustrating positions to be in. You’re ranking. Possibly being recommended in AI Search and even through social…People are finding you. And yet the enquiries, the signups, the sales are not following. This is one of the most common problems…
You Can’t “Rank” in an LLM. That’s Not How Any of This Works.
Short answer: no, you cannot rank in an LLM, not in the way you rank in Google, Bing and other Search Engines. There is no fixed position to hold. Ask ChatGPT the same question ten times and you’ll get ten different answers, in a different order, sometimes with a different number of brands entirely. Nothing…
Are You Rendering your website for Users, Bots, and LLMs?
Most sites are built for humans. Some are also optimised for Google. But over the past couple of months I’m hearing a lot of teams who want to “show up in AI” and haven’t checked what their site looks like to LLMs. It might be very different to what you see in the browser. The…
Why Google Reviews Shouldn’t Be Incentivised (and How to Get Genuine Ones)
We’ve all seen the offer: “Leave us a 5 star review and get 10% off your next order.” It’s tempting, especially when you’re trying to build visibility. But incentivising reviews breaks Google’s guidelines, and it can do more harm than good. Here’s why it’s a problem, why reviews matter so much for local visibility in…
What to Do During and After a Google Core Update
The May 2026 core update has finished rolling out. Google began the update on 21st May and it completed on 2 June. If your rankings have been moving over the past two weeks, this is why. Now it’s done, the advice below applies directly: don’t rush to react. Wait a full week before drawing any…
What is Keyword Cannibalisation & How to Fix it
If your rankings are volatile and traffic is flat despite consistent publishing, keyword cannibalisation might be why. It’s easy to miss, and it tends to get worse the longer you leave it. What Is Keyword Cannibalisation? It happens when two or more pages on your site target the same keyword or serve the same search…
Google’s Search Console Impression Bug: What It Means for Your SEO Data
Google has confirmed a logging error in Search Console that has been affecting impression data since 13th May, 2025. That’s nearly a year of inaccurate data sitting inside one of the most widely used tools in SEO reporting. Here’s what happened, why it matters more than it might initially seem, and what to do with…
Why Human-Led Content Still Wins: The Cost of Lazy AI
There’s a lot of AI content online right now. You’ve seen it. The slightly off tone, the sentences that are technically correct, but feel like they were written by someone who has read about human emotion, rather than experienced it. The social posts that sound like a press release. The web copy that says a…
What Does an SEO Audit Actually Cover?
If you’ve ever been told your website needs an SEO audit but weren’t entirely sure what that means in practice, you’re not alone. It’s one of the most common questions I hear from business owners and marketing leads, and it’s a fair one. The term gets used broadly, and what one person calls an audit…
YouTube, Video Content & AI Visibility: Why Video Is Working Harder Than You Think
Some people think of YouTube as a platform for views and subscribers. It’s become something more significant than that, and if you’re building a brand or marketing a business, it’s worth understanding why. Video content has become one of the most versatile assets in an organic strategy. Not just for the audience watching it, but…
