On-Page SEO
OPTIMISING YOUR SITE WITH ON-PAGE SEO
On-page SEO is the foundation of visibility. From meta tags and headings to content, internal linking, and structured data, I make sure every page of your site is optimised for both search engines and people.
Whether you’re launching something new or improving existing content, I help you create pages that resonate with your audience.
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On-Page SEO
How I Support On-Page SEO
On-page SEO is about making sure your site clearly communicates what it offers, both to search engines and to the people using it.
It’s not just about keywords. It’s about relevance, structure, and user experience.
That’s why I take a balanced approach, reviewing your site content, layout, and optimisation to ensure everything works together. The services below outline the areas I focus on to help your website perform at its best.
Content
I optimise page copy, headings, and structure so it’s clear, relevant, and aligned with what your audience is actually searching for, not just stuffed with keywords.
Internal linking
Smart internal linking helps both users and search engines navigate your site. I build structures that highlight your most valuable pages and spread authority where it counts.
Schema
I implement schema markup, for articles, products, FAQs and more, to give search engines extra context and help you win rich snippets and AI visibility.
UX & layout
From mobile friendliness to how content is laid out on the page, I make sure your site is easy to use and your content is simple to read and act on.
Site-wide content review
I audit your overall content quality to spot gaps, overlaps, and cannibalisation, so your site tells one clear, consistent story.
Core Web Vitals
Performance is both a ranking factor and a UX essential. I review speed and stability and make recommendations that keep users engaged and search engines happy.
What’s your biggest issue right now?
“My pages rank on page two and won’t climb.”
“I get impressions but hardly any clicks.”
“My content doesn’t match what people are searching for.”
“My pages read like they were written for robots.”
Optimised for search engines. Written for people.
It’s easy to optimise a page until it reads like it was built for a crawler, keyword-stuffed, robotic, and off-putting to the actual human deciding whether to buy. That approach is also exactly what Google’s helpful content updates target.
I work the other way round. Pages need to genuinely answer what someone’s searching for, be easy to read and act on, and give search engines the structure and signals they need, all at once. When content serves the reader first and the technical signals support it, rankings and conversions tend to follow together.
That’s why on-page isn’t a checklist for me. It’s the point where content, structure, and user experience meet.
Pages not pulling their weight?
A page-level review shows you which content is underperforming, why, and the changes that’ll make the biggest difference first.
However your content needs it
Whether you want existing pages sharpened or a clear framework for everything going forward, the work fits how you operate.
Page & content audit
A review of your existing pages, content, structure, internal linking and intent, with a prioritised list of what to improve first.
Ongoing optimisation
Continuous on-page work as your site grows, refining content, structure and new pages so the whole site keeps improving.
Briefs & team support
Content briefs, optimisation guidelines and templates your team can follow, so good on-page practice is baked into everything you publish.
FAQ
Frequently Asked Questions
Got questions about On-Page SEO?
Here are some common questions and concerns I get about optimising content and page structure for better performance.
What is On-Page SEO?
On-Page SEO covers everything on your site that you control: content, meta tags, structured data, and internal linking.
How important are keywords today?
Keywords are still useful, but context and intent matter more. I optimise content to match what your audience is really searching for, not just to hit keyword counts.
Do you rewrite all my content?
Not necessarily. Often, small changes such as restructuring headings, updating titles, or refining copy can make a big impact. I only suggest rewrites if they’ll add real value.
Do you also review images and media?
Yes. I optimise Alt text, file names, and load speed, so images contribute to SEO and accessibility.
Does on-page SEO mean writing for robots?
No, the opposite. Writing for crawlers leads to keyword-stuffed pages that put people off and that Google’s helpful content updates actively target. I optimise pages to genuinely answer what someone’s searching for and be easy to read, then make sure the structure and signals support that. When content serves the reader first, visibility follows.
What’s the difference between on-page and technical SEO?
They overlap, but on-page is about individual pages, the content, headings, internal links and structure that make a page relevant and useful. Technical SEO is about the site as a whole, crawlability, speed, indexing and rendering. On-page makes a page worth ranking; technical makes sure search engines can reach and read it. Most sites need both.
Can you optimise pages without access to my CMS?
Often, yes. I can provide specific, prioritised recommendations and content briefs your team can implement, or I can work directly in your CMS if you’d prefer. Either way, you’ll know exactly what needs changing and why.
How do you decide which pages to optimise first?
I prioritise by impact. Pages already ranking on page two, getting impressions but few clicks, or close to a conversion goal usually offer the quickest wins. I focus effort where it’ll move the needle soonest, rather than trying to optimise everything at once.