Technical SEO
UNLOCKING PERFORMANCE WITH TECHNICAL SEO
A site can look beautiful on the surface, but if it isn’t technically sound, search engines and users will struggle.
From crawlability and indexing to speed, mobile optimisation, and site structure, I make sure your site works as well under the hood as it does on the outside.
BRANDS I HAVE WORKED WITH
Technical SEO
How I Support Technical SEO
Technical SEO is about giving search engines the best possible chance to understand, index, and reward your site.
It’s not just about fixing errors, it’s about creating a fast, stable, and scalable platform for growth.
That’s why I focus on the technical elements that often go unnoticed but have the biggest impact. The services below outline the areas I cover to make sure your site is search friendly from the ground up
Crawl budget & log files
I analyse server log files to see exactly how search engines crawl your site, then fix what’s wasting crawl budget so the pages that matter get found and indexed.
Indexing & crawlability
I make sure search engines can reach and index the right pages, and aren’t wasting time on duplicates, parameters, or pages that should never be in the index. Often where keyword cannibalisation hides.
JavaScript rendering
Heavily JavaScript-driven sites often hide content from search engines. I diagnose rendering and crawl issues so what users see is what Google sees.
Structured data at scale
I implement and troubleshoot schema across large sites, so your pages are eligible for rich results and machines understand your content, which matters more as AI search grows.
International & hreflang
Multi-region or multi-language sites are easy to get wrong. I set up hreflang and architecture correctly so the right pages rank in the right markets, without duplicate-content traps.
Migrations
Platform moves, domain changes, restructures. I run pre- and post-migration technical audits so rankings and traffic don’t fall through the cracks during the move.
Core Web Vitals & speed
Performance is a ranking factor and a conversion one. I work through scripts, images, hosting and CWV so your site loads fast and stays stable.
Site architecture
A logical, scalable structure helps users and search engines alike. I refine hierarchy, internal linking and URL structure for clarity and authority flow.
Security & foundations
HTTPS, mixed content, redirects and the technical hygiene that protects users and builds trust. The basics, done properly, so nothing undermines the rest.
What’s your biggest issue right now?
“Google isn’t indexing my pages.”
“My site’s slow and failing Core Web Vitals.”
“My content isn’t showing in search or AI results.”
“I’ve got a migration coming and I’m nervous.”
Most technical SEO stops at the surface. I go further.
A lot of technical SEO is a checklist: titles, tags, a speed score, done. That’s fine until something genuinely breaks. The issues that actually hold sites back, crawl budget being wasted on parameter junk, content that never renders for Google, schema that fails at scale, are the ones a surface checklist misses entirely.
I work from your real data, server logs, render testing, crawl analysis, so I’m fixing what’s actually happening, not guessing from a tool’s traffic-light score.
And depending on what works for you, I’ll either implement the fixes directly or write clear, prioritised tickets your dev team can action without the back-and-forth. Diagnosis is only useful if it actually gets fixed.
Have a technical issue?
Whether it’s crawl problems, slow speed, or a migration ahead. Let’s sort it properly.
Flexible support, built around you
Technical SEO isn’t one-size-fits-all, and this is echoed in how I work. Whether you need a specific problem solved or an ongoing partner, there’s an option that fits.
Project work
A defined piece of work with a clear start and finish. A technical audit, a migration, or fixing a specific issue holding your site back.
Ongoing retainer
Continuous technical support, monitoring, and improvement over time, so issues are caught early and your site keeps getting stronger.
Dev team support
I work alongside your developers, providing clear, prioritised technical direction they can action, without the usual back-and-forth.
FAQ
Frequently Asked Questions
You’re not alone if you have many questions on technical SEO. So many businesses don’t realise how much the “behind the scenes” setup affects visibility.
What is Technical SEO?
It’s the foundation of SEO. Technical SEO covers the performance, structure, and crawlability of your site. It’s everything that makes it easier for search engines to access and rank your content.
Do I need Technical SEO if my site looks fine?
Yes. A site can look perfect to users but still block crawlers, load slowly, or waste resources. Technical SEO ensures your site is both user-friendly, search engine and LLM accessible.
Can Technical SEO improve site speed?
Absolutely. I review scripts, hosting, images, and Core Web Vitals to make sure your site loads quickly.
Will Technical SEO fix duplicate content issues?
Yes. Through canonical tags, redirects, and smart architecture, I help search engines and LLMs understand which version of each page should be prioritised.
Is Technical SEO just for large sites?
No. While large sites benefit most, even smaller websites can lose visibility due to technical errors. Fixing these issues gives every site a stronger foundation.
Do you handle JavaScript-heavy or single-page sites?
Yes. JavaScript-driven sites often hide content from search engines without anyone realising. I test how your site renders and crawls, so what users see is what Google sees, and nothing important is locked away in code.
Do you fix the issues, or just tell me what’s wrong?
Both, depending on what works for you. I can implement the fixes directly, or write clear, prioritised tickets your dev team can action. Diagnosis is only useful if it actually gets done
Will I need a developer to action your recommendations?
Not always. Some fixes I handle directly. For others, I provide clear, prioritised instructions your dev team can follow without the usual back-and-forth. I’ll always be upfront about what needs technical resource.