Category: Data Analysis
Why Your Website Traffic Isn’t Converting (And How to Fix It)
You’re getting traffic, so why isn’t it converting? Traffic without conversion is one of the most frustrating positions to be in. You’re ranking. Possibly being recommended in AI Search and even through social…People are finding you. And yet the enquiries, the signups, the sales are not following. This is one of the most common problems…
Google’s Search Console Impression Bug: What It Means for Your SEO Data
Google has confirmed a logging error in Search Console that has been affecting impression data since 13th May, 2025. That’s nearly a year of inaccurate data sitting inside one of the most widely used tools in SEO reporting. Here’s what happened, why it matters more than it might initially seem, and what to do with…
How UX Impacts SEO & How to Fix it
Search engines don’t just rank content anymore. They rank experiences. UX and SEO have been deeply connected for quite some time. What’s changed is how visible that connection has become. If a user lands on your site and struggles to find what they need, waits for pages to load, or feels unsure about what to…
Google Removes &num=100: What It Means for SEO and Reporting
Earlier this month, Google quietly removed the &num=100 parameter. This is what allowed you to view 100 search results on a single page. At first glance, this seems like a minor technical change. But for many SEOs, rank trackers, and reporting dashboards, it’s been a big deal. What Has Changed Previously, adding &num=100 to a…
Review Keyword Intent Mismatch in Google Search Console
You rank. You get impressions. But clicks? Barely any or not converting? One of the most common reasons… Search intent doesn’t match your page’s purpose. In other words, Google may be showing your page for queries that don’t align with what the searcher is really looking for. That mismatch can negatively impact your click-through rate…
5 Essential Tracking Setups in Google Tag Manager to Monitor SEO Performance
Digging into your organic user data can unlock a treasure trove of insights, enabling you to refine strategies and drive better results. With the right tracking setups in Google Tag Manager (GTM), you can monitor key SEO performance metrics that help highlight opportunities for improvement and growth. While setting these up requires a solid understanding…
Comparing Long-Tail Queries on Mobile vs Desktop Using Regex in Google Search Console
Digging in to the data When it comes to understanding how users search on mobile versus desktop, digging deeper into long-tail queries can reveal powerful insights. These queries, typically longer and more specific, can uncover user intent, identify trends, and inform content strategies. If you’ve ever wondered how to compare the performance of long-tail queries…
Unlocking the Power of Crawl Configurations with Screaming Frog
When it comes to SEO, crawling your website effectively can make or break your strategy. One of the most powerful tools for this is Screaming Frog. But are you using it to its full potential? By tailoring crawl configurations, you can uncover hidden insights, tackle specific challenges, and streamline your audit process. Why Crawl Configurations…
What is Zero-Click Data, and Why Does It Matter?
As we stepped into 2025, the buzz around Zero Click Data only intensified. It’s a concept that was and still is sparking curiosity, debate, and a fair share of confusion. What exactly is Zero Click Data? Why is it important? And, most crucially, how should brands respond to this growing trend? What Is Zero Click…
RegEx for Finding Long-tail keywords with specific terms & Variations
Using RegEx for Long-tail keywords When it comes to SEO, uncovering long tail keywords can make a huge difference in targeting niche audiences and improving organic traffic. If you’re looking for a way to extract valuable queries that include specific phrases, RegEx (Regular Expressions) can be a game changer. In this guide, I’ll walk you…
