On The Blog
INSIGHTS & GUIDES
These articles provide in-depth knowledge on how to dig into your website’s data and use it to optimise your strategies and grow your business.
Focusing on SEO, tracking, and data-driven decisions, I share actionable tips and insights to help you improve your online presence and achieve real results.
How to Optimise Your Instagram Content for Search Visibility
For a long time, Instagram content lived inside the app. People found you through hashtags, the Explore page, shares, partnerships or in-app search, but…
Are We Spending More Time on Google Because It’s Better, or Worse?
When Sundar Pichai recently mentioned in an interview that “people are spending more time on Google,” it stuck with me. On the surface, that…
How Typos Can Harm Your Brand’s Credibility
We spend a lot of time in SEO talking about AI, structured data, and Core Web Vitals. But here’s the thing: none of those…
Review Keyword Intent Mismatch in Google Search Console
You rank. You get impressions. But clicks? Barely any or not converting? One of the most common reasons… Search intent doesn’t match your page’s…
5 Essential Tracking Setups in Google Tag Manager to Monitor SEO Performance
Digging into your organic user data can unlock a treasure trove of insights, enabling you to refine strategies and drive better results. With the…
Comparing Long-Tail Queries on Mobile vs Desktop Using Regex in Google Search Console
Digging in to the data When it comes to understanding how users search on mobile versus desktop, digging deeper into long-tail queries can reveal…
Unlocking the Power of Crawl Configurations with Screaming Frog
When it comes to SEO, crawling your website effectively can make or break your strategy. One of the most powerful tools for this is…
What is Zero-Click Data, and Why Does It Matter?
As we stepped into 2025, the buzz around Zero Click Data only intensified. It’s a concept that was and still is sparking curiosity, debate,…
RegEx for Finding Long-tail keywords with specific terms & Variations
Using RegEx for Long-tail keywords When it comes to SEO, uncovering long tail keywords can make a huge difference in targeting niche audiences and…
Buying Domains? Why does its history matter?
For almost two decades, I’ve bought domains , mostly for new ideas or to test out theories, but I’ve also sold them. Occasionally, I’ve…
