Category: SEO
Reddit SEO & AI Visibility: What Brands Need to Know Before They Post
For years, Reddit sat on the edge of most organic strategies, or wasn’t considered at all. Too unpredictable. Too difficult to control. Too easy to get it wrong. Just a forum. But if you’re building a brand, ignoring Reddit is becoming harder to justify. Why Reddit Is Showing Up Everywhere Google’s relationship with Reddit changed…
SaaS SEO: How Organic Search Drives Trials, Demos & MRR
Most SaaS companies underestimate SEO until they start paying too much for every lead. Paid acquisition works. But it works as long as you’re paying. The moment the budget stops, the pipeline stops with it. SEO compounds. A well ranked page from six months ago is still bringing in signups today. That’s the fundamental difference,…
How UX Impacts SEO & How to Fix it
Search engines don’t just rank content anymore. They rank experiences. UX and SEO have been deeply connected for quite some time. What’s changed is how visible that connection has become. If a user lands on your site and struggles to find what they need, waits for pages to load, or feels unsure about what to…
What Is Local SEO & Why It Matters
What is Local SEO? If you run a local business, whether that’s a café, estate agent, plumber, or retail shop, you’ve probably heard the term Local SEO thrown around. But what does it actually mean, and why does it matter for your business? A Clear Definition Local SEO (Search Engine Optimisation) is the process of…
Google Now Sends Users from AI Overviews into AI Mode
If you’ve been keeping an eye on how Google’s search experience is evolving, you may have noticed a quiet but significant shift over the past few weeks. When clicking “Show more” within AI Overviews, users are now being taken directly into AI Mode, rather than staying within the traditional search results. This behaviour wasn’t consistent…
Google’s Universal Commerce Protocol (UCP): What It Means for Ecommerce & SEO
Agentic commerce has been moving from theory to reality for a while now.AI systems are no longer just helping people research products, they’re starting to complete parts of the journey on their behalf. What Google has announced with the Universal Commerce Protocol (UCP) isn’t a sudden change in direction.It’s the infrastructure finally catching up with…
Agentic Commerce Won’t Replace Websites, But It Will Reshape the Journey
The Ecommerce funnel isn’t disappearing, but it is changing shape. Across Google, ChatGPT, Shopify and Amazon, AI is beginning to handle more of the steps between intent and purchase. Not just informing decisions, it’s taking action. That emerging shift already has a name… Agentic Commerce. AI that doesn’t just recommend, but acts on your behalf.…
8 Red Flags to Watch Out For When Hiring an SEO Consultant or Agency
Choosing the right SEO consultant can make or break your organic strategy. The right person can help you uncover opportunities, fix what’s holding you back, and build a strategy that drives sustainable growth.The wrong one? They can leave you frustrated, out of budget and back at square one, or worse. I’ve worked with many clients…
Shopify & OpenAI Partnership: Instant Checkout Comes to ChatGPT
Shopify and OpenAI have announced a partnership that brings Instant Checkout directly into ChatGPT. This isn’t just another sales channel. It marks a significant shift in how people discover and buy products. Instead of clicking through search results or ads, shoppers can now ask ChatGPT a question, view product options, and purchase all within the…
Google Removes &num=100: What It Means for SEO and Reporting
Earlier this month, Google quietly removed the &num=100 parameter. This is what allowed you to view 100 search results on a single page. At first glance, this seems like a minor technical change. But for many SEOs, rank trackers, and reporting dashboards, it’s been a big deal. What Has Changed Previously, adding &num=100 to a…
