Category: SEO
How to Optimise Your Instagram Content for Search Visibility
For a long time, Instagram content lived inside the app. People found you through hashtags, the Explore page, shares, partnerships or in-app search, but to search engines like Google, your posts were essentially invisible. Instagram deliberately blocked them from being indexed. Good news! That’s changed. Since 10 July 2025, public posts from professional Instagram accounts…
Are We Spending More Time on Google Because It’s Better, or Worse?
When Sundar Pichai recently mentioned in an interview that “people are spending more time on Google,” it stuck with me. On the surface, that might sound like a win for Google, more engagement, more interaction, more time on site. But dig deeper, and it raises an important question… Are users spending more time on Google…
How Typos Can Harm Your Brand’s Credibility
We spend a lot of time in SEO talking about AI, structured data, and Core Web Vitals. But here’s the thing: none of those matter if the basics aren’t right. And one of the basics still tripping brands up? Typos. It sounds small, but spelling and grammar errors can quietly undermine your SEO, conversion rates,…
Review Keyword Intent Mismatch in Google Search Console
You rank. You get impressions. But clicks? Barely any or not converting? One of the most common reasons… Search intent doesn’t match your page’s purpose. In other words, Google may be showing your page for queries that don’t align with what the searcher is really looking for. That mismatch can negatively impact your click-through rate…
5 Essential Tracking Setups in Google Tag Manager to Monitor SEO Performance
Digging into your organic user data can unlock a treasure trove of insights, enabling you to refine strategies and drive better results. With the right tracking setups in Google Tag Manager (GTM), you can monitor key SEO performance metrics that help highlight opportunities for improvement and growth. While setting these up requires a solid understanding…
Comparing Long-Tail Queries on Mobile vs Desktop Using Regex in Google Search Console
Digging in to the data When it comes to understanding how users search on mobile versus desktop, digging deeper into long-tail queries can reveal powerful insights. These queries, typically longer and more specific, can uncover user intent, identify trends, and inform content strategies. If you’ve ever wondered how to compare the performance of long-tail queries…
Unlocking the Power of Crawl Configurations with Screaming Frog
When it comes to SEO, crawling your website effectively can make or break your strategy. One of the most powerful tools for this is Screaming Frog. But are you using it to its full potential? By tailoring crawl configurations, you can uncover hidden insights, tackle specific challenges, and streamline your audit process. Why Crawl Configurations…
What is Zero-Click Data, and Why Does It Matter?
As we stepped into 2025, the buzz around Zero Click Data only intensified. It’s a concept that was and still is sparking curiosity, debate, and a fair share of confusion. What exactly is Zero Click Data? Why is it important? And, most crucially, how should brands respond to this growing trend? What Is Zero Click…
RegEx for Finding Long-tail keywords with specific terms & Variations
Using RegEx for Long-tail keywords When it comes to SEO, uncovering long tail keywords can make a huge difference in targeting niche audiences and improving organic traffic. If you’re looking for a way to extract valuable queries that include specific phrases, RegEx (Regular Expressions) can be a game changer. In this guide, I’ll walk you…
Buying Domains? Why does its history matter?
For almost two decades, I’ve bought domains , mostly for new ideas or to test out theories, but I’ve also sold them. Occasionally, I’ve been that person who spots an opportunity and jumps on it. Anyone remember ITV buying back domains of their X-Factor singers? 2007 was definitely a wild time! Buying domains has become…
