SEO AUDITS
OPPORTUNITIES WITH SEO AUDITS
Data truly is key to seeing what may be holding your website back.
My SEO audits are designed to reveal the technical issues, hidden barriers, and overlooked opportunities that can be hindering your website performance
Whether you’re troubleshooting ranking drops, preparing for a migration, or simply want a full picture of your website’s performance, an audit gives you the clarity to move forward with confidence.
BRANDS I HAVE WORKED WITH
SEO AUDITS
HOW I GIVE INSIGHTS THROUGH AUDITS
An SEO audit is the foundation for informed decision making. By thoroughly reviewing your site’s technical setup, content, structure, and compliance with best practices, I identify what’s working, what’s broken, and what needs to change.
The services below outline the different ways an audit can help.
Rankings
If your site isn’t growing, or has suddenly dropped after a Google core update, an audit uncovers the reasons why and how to fix them.
Recovery
Google penalties can devastate visibility. I identify the issues causing manual actions and provide a clear roadmap for recovery.
Migrations
Whether you’re moving CMS, switching domains, or restructuring your site, I provide both pre- and post-migration audits, so problems don’t carry over and traffic doesn’t slip during the move.
Compliance
From crawl errors and indexing problems to Core Web Vitals, I make sure your site meets modern search engine standards and avoids hidden technical roadblocks.
Indexing
I analyse your site architecture, duplicate content, and indexation to ensure search engines clearly understand and prioritise your pages. It’s often where keyword cannibalisation first shows up.
Content & UX
An audit isn’t only technical. I review content quality, structure, and how users move through your site, since UX directly affects SEO and conversion.
What’s your biggest issue right now?
“My rankings dropped and I don’t know why.”
“I’ve a migration coming and need to de-risk it.”
“I don’t know what’s helping or hurting my site.”
“I need to know where to focus first.”
Built on real data, not guesswork.
Every audit starts with your actual data. I dig into the tools that show what’s really happening on your site, how Google sees it, how users behave, and where the technical issues are hiding, so recommendations are grounded in evidence, not assumptions.
Some sites need a broader view. Where it’s relevant, I extend the audit beyond the technical, looking at off-site signals, social presence, trust and authority signals, and anything else shaping how your brand is seen and ranked.
Audits tailored to your type of site
Audit priorities shift depending on what your site does. A store has different problems to a SaaS platform or a lead-generation site, so the audit focuses on what actually moves the needle for your model.
Clear findings you can act on
No 100-page PDF you’ll never read. Just the issues that matter, why they matter, and what to do about them, in priority order.
A prioritised report
Every issue found, ranked by impact, so you know what to fix first and what can wait. Written in plain language, not jargon.
The evidence behind it
Findings backed by real data from Search Console, GA4, Screaming Frog and log files, so you can see exactly what’s happening and why.
A clear action roadmap
Practical next steps, not vague recommendations. You’ll know precisely what needs doing, whether that’s your team or mine.
A walkthrough
A call to talk through the findings together, answer questions, and make sure you’re confident on what comes next.
FAQ
FREQUENTLY ASKED QUESTIONS
Got questions about SEO audits?
Here are some of the most common things businesses ask when considering an audit.
Do I need an audit if I’ve never had SEO issues?
Yes. Audits aren’t just for problems, they’re proactive tools to ensure your site is technically sound and performing at its best.
Do audits include content as well as technical checks?
Yes. I review technical setup, content quality, off-site signals, AI visibility on core terms, and indexing to provide a full picture.
Can I request a custom audit for a specific problem?
Absolutely. If you’re dealing with a ranking drop, penalty, or migration, I can tailor the audit to focus on those areas.
Do you provide reporting after the audit?
Yes. You’ll receive a clear, prioritised report with findings, explanations, and actionable recommendations.