Ecommerce SEO
DRIVING SALES WITH SMARTER ECOMMERCE SEO
From optimising product pages and category structures to improving site speed and user experience, I help online stores attract the right shoppers and convert them into loyal customers.
BRANDS I HAVE WORKED WITH
E-commerce SEO
How I Support Ecommerce Sites
Ecommerce SEO is about more than just keywords. It’s about making sure your products can be found, understood, and bought with ease.
From large catalogues and complex category structures to duplicate content and site speed, online stores face challenges that traditional websites don’t. A blog with fifty pages is a different problem to a store with fifty thousand. Faceted navigation, out-of-stock products, near-identical variants or seasonal pages that come and go. These are the issues that hold ecommerce sites back, and they don’t show up on a standard SEO checklist.
That’s why I take a tailored approach to SEO for ecommerce sites, focusing on the areas that have the biggest impact on your visibility and sales. The foundations below are where I start.
Product pages
From titles and descriptions to images and schema markup, I optimise product pages so they rank better and convert more browsers into buyers. On large catalogues this means scalable templates that work across thousands of products, so improvements compound across the whole store.
Site structure
A clear, logical structure makes it easy for shoppers and search engines to find your products. Good category architecture spreads authority to the pages that need it and keeps your most valuable pages within easy reach. It’s also where a lot of duplicate content and keyword cannibalisation problems start.
Technical
Large databases create duplicate content, crawl issues, and slow load times. I fix the technical barriers holding your store back so it performs across every device. Where a store needs deeper work, this overlaps with my technical SEO service.
Rich results
I implement schema markup for products, reviews, and availability, giving your listings more visibility in search with price, ratings, and stock shown directly in results. For ecommerce, these can be the difference between a click and a scroll-past.
Conversions
Traffic is only half the story. I analyse user behaviour, streamline checkout paths, and optimise for conversions, so more visitors become paying customers. This is where SEO and user experience meet. More on how UX impacts SEO and conversion.
International
Selling across regions or languages? I make sure your site architecture, hreflang tags, and content strategy are set up to reach the right audience in the right markets, without creating duplicate content across territories.
Where most ecommerce sites are losing visibility
Most ecommerce sites don’t have a content problem. They have a structure and clarity problem. These are the issues I see most often.
Competing category & filter pages
Faceted navigation can generate hundreds of near-identical URLs, all targeting similar terms. Left unmanaged, they compete with each other. This is classic keyword cannibalisation, and on ecommerce sites it happens at scale.
Thin or duplicated descriptions
Manufacturer descriptions copied across hundreds of products give Google nothing to distinguish one page from another.
Slow, heavy pages
Product imagery and third-party scripts often make ecommerce pages some of the slowest on the web, which hits both rankings and conversion.
Orphaned & out-of-stock pages
Products that come and go leave behind dead ends and broken journeys if they’re not handled properly.
Finding which of these is actually costing you is the first step. That’s usually where an SEO audit comes in, mapping the specific issues on your store before any work begins.
What’s your biggest issue right now?
“My product pages just don’t rank.”
“Filters and variants are creating duplicate pages.”
“I get traffic but not enough sales.”
“My store’s slow and I’m losing customers.”
Not sure what’s costing you sales?
An ecommerce audit pinpoints exactly where your store is losing visibility and conversions, and what to fix first
Support that scales with your store
Whether you need a specific problem solved or a long-term partner growing your store, there’s an option to suit how you work.
Site audit
A deep dive into your ecommerce site’s structure, product pages, technical health and conversions, with a clear, prioritised plan to fix what’s costing you sales.
Ongoing growth
Continuous SEO and CRO work as your catalogue grows, optimising templates, content and performance so improvements compound across the whole store.
Migration Support
Moving to Shopify, WooCommerce or another platform? I run pre and post migration audits so rankings and traffic don’t fall through the cracks.
FAQ
Frequently Asked Questions
Running an online store comes with its own unique challenges, from large product catalogues to technical setup and competition. Here are some of the most common questions I get about ecommerce SEO, and how I approach them.
How is ecommerce SEO different?
Ecommerce sites have unique challenges: large product catalogues, faceted navigation, duplicate content, and the need for fast, seamless user experiences. My approach tackles these issues directly, making sure your products are easy to find, and your store is set up for both search engines and shoppers.
Can you optimise thousands of products at scale?
Yes. I focus on scalable strategies like optimised templates, structured data, and smart site architecture. That way, improvements apply across your catalogue without you having to rewrite every single product manually.
How Can SEO help my ecommerce website?
Part of ecommerce SEO is improving site speed and crawl efficiency. I look at server response times, image optimisation, CMS issues and technical fixes to keep your store fast and user-friendly.
Can you help with seasonal products or sales?
Absolutely. I plan campaigns and optimise content around seasonal demand. Whether that’s Black Friday, Christmas, or industry specific trends or peaks, so your products are visible when demand is highest.
Do you work with specific platforms like Shopify, Magento, or WooCommerce?
Yes. I’ve worked across all major ecommerce platforms and adapt strategies to suit each.
How do you measure success in ecommerce SEO?
It’s not just about rankings, it’s about revenue. I measure performance through organic traffic, product visibility, conversions, and ROI, so you see the real impact SEO has on your bottom line.