Search Engine Optimisation
GROW YOUR VISIBILITY WITH SEO
From quick wins to long term growth, I offer a complete range of SEO services to help your business get found by the right people, at the right time.
Whether you want to attract more visitors, improve conversions, or strengthen your digital presence, I’ll create a strategy that works for your unique goals.
BRANDS I HAVE WORKED WITH
How I Can Help With Your SEO
Whether you need an in-depth audit, a long-term strategy, or hands on optimisation, I provide tailored SEO support designed to uncover opportunities and drive meaningful growth.
On-Page SEO
Optimising content, headings, meta tags and structure so each page is clear, relevant, and built for both search engines and people.
On-Page SEO →Off-Page SEO
Building authority beyond your own site through ethical link building, digital PR and brand mentions that earn lasting trust.
Off-Page SEO →Technical SEO
Fixing what holds sites back under the hood, crawlability, speed, rendering, indexing and the advanced issues most checks miss.
Technical SEO →Local SEO
Helping nearby customers find you, through your Google Business Profile, citations, reviews and location-relevant content.
Local SEO →E-Commerce SEO
Turning browsers into buyers with optimised product and category pages, schema, and a structure that scales across large catalogues.
E-Commerce SEO →SaaS SEO
Funnel-mapped SEO for software companies, built to drive qualified trials and demos, not just traffic. Backed by a decade in SaaS.
SaaS SEO →SEO Audits
I don’t just look, I dig. In-depth audits that uncover what’s holding your site back and give you a clear, prioritised plan to fix it.
SEO Audits →Real growth, real sites
Service-based local business
+121%
increase in bookings after a combined SEO and CRO project, turning more of the right local traffic into actual appointments.
Travel site · 6 months, YoY
+49.7%
in booking click-throughs after a conversion-focused SEO and CRO overhaul, reversing a decline in repeat visits.
+52%
click-through rate
+38.2%
total users
+23.1%
returning users
+20%
sessions
Client results shared with permission. Travel figures from a site I own and operate. All year-on-year.
What’s your biggest issue right now?
“My rankings dropped after an update.”
“My competitors outrank me and I don’t know why.”
“My traffic’s flat no matter what I try.”
“I’m invisible in AI and search results.”
SEO that’s judged on results, not rankings.
I’m a consultant, not an agency account. You work with me directly, someone who’s spent years across ecommerce, SaaS, local and lead-generation sites, seeing how search behaves differently in each.
That range is the point. Traffic that converts for a SaaS trial looks nothing like traffic that converts for a local booking or an ecommerce sale. So I don’t just chase rankings, I look at whether the traffic you’re winning is genuinely qualified, and whether your pages are built to convert it once it lands. That’s where SEO, CRO and UX meet, and it’s where most of the real growth happens.
No jargon, no guesswork, no risky shortcuts. Just clear, ethical, prioritised work, tied back to the results that actually matter to your business.
Not sure where your SEO is falling short?
An audit shows you exactly what’s costing you rankings, and what to fix first.
Trusted by the people I’ve worked with
“
Amy is an immense hub of knowledge across all things SEO, tracking and analytics. Always the company go-to, there didn’t seem to be an issue that couldn’t be fixed by Amy, and she was always happy to teach others.
Dave Hatton
Managing Partner at Croud
“
An intelligent individual with an intuitive marketing perspective. Amy is highly knowledgeable of the tools and techniques used in online marketing, with a talent for translating customer needs into a campaign. I have no hesitation in recommending her.
Yakir Falik
VP International Business Development
Related services
SEO rarely works in isolation. Winning the traffic is only half the job, it also needs to convert, and it needs content worth ranking. These go hand in hand with everything above.
Conversion Rate Optimisation
Getting the traffic is one thing, turning it into customers is another. I review the journey and remove the friction stopping visitors from converting.
Explore CRO →Content Strategy & Creation
Search rewards content that genuinely helps. I plan and create content that ranks, builds authority, and speaks to what your audience is actually searching for.
Explore Content →FAQ
Frequently Asked Questions
Here are some of the most common things clients ask me about my SEO services and project deliverables. If anything here isn’t covered please get in touch
What’s included in your SEO services?
I cover all core areas of SEO: on-page optimisation, technical fixes, off-page authority building, local SEO, and e-commerce optimisation. Every project starts with an audit so we can prioritise actions that will make the biggest impact.
How do you decide what to work on first?
After the audit, I rank each opportunity by potential impact and ease of implementation. This way, we can get meaningful wins early while still working on long-term improvements.
How long does it take to see SEO results?
SEO is a long-term investment. Some changes like fixing technical issues can have an immediate effect. But consistent growth typically takes a few months. I focus on building sustainable improvements rather than chasing quick wins that fade.
Do you follow Google’s SEO guidelines?
Yes. I only use ethical, best-practice techniques that comply with search engine guidelines. No shortcuts or risky tactics, just work that builds lasting results and protects your site.
Do you offer one-off audits?
Yes. If you want a detailed snapshot of your site’s current state and a list of actionable recommendations, I can provide a stand-alone SEO audit without ongoing commitment.
Can you train my team to manage SEO in-house?
Absolutely. I offer tailored training sessions covering SEO fundamentals, analytics tracking, and tools like Google Tag Manager, so your team can confidently manage day-to-day optimisation. Have a look at my training packages