These articles provide in-depth knowledge on how to dig into your website’s data and use it to optimise your strategies and grow your business. Focusing on SEO, tracking, and data-driven decisions, I share actionable tips and insights to help you improve your online presence and achieve real results.
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5 Essential Tracking Setups in Google Tag Manager to Monitor SEO Performance
Don’t sleep on your data Digging into your organic user data can unlock a treasure trove of insights, enabling you to refine strategies and…
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Comparing Long-Tail Queries on Mobile vs Desktop Using Regex in Google Search Console
Digging in to the data When it comes to understanding how users search on mobile versus desktop, digging deeper into long-tail queries can reveal…
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Unlocking the Power of Crawl Configurations with Screaming Frog
When it comes to SEO, crawling your website effectively can make or break your strategy. One of the most powerful tools for this is…
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What is Zero-Click Data, and Why Does It Matter?
As we step into 2025, the buzz around Zero-Click Data has only intensified. It’s a concept that’s sparking curiosity, debate, and a fair share…
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RegEx for Finding Long-tail keywords with specific terms & Variations
Using RegEx for Long-tail keywords When it comes to SEO, uncovering long-tail keywords can make a huge difference in targeting niche audiences and improving…
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Why Google Reviews Shouldn’t Be Incentivised and How to Get Genuine Feedback
We’ve all seen the tempting offers: “Leave us a 5-star review on Google and get 10% off your next order!” While these deals might…
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Buying Domains? Why does its history matter?
For almost two decades, I’ve bought domains – mostly for new ideas or to test out theories, but I’ve also sold them. Occasionally, I’ve…
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3 Effective RegEx Techniques for Excluding Queries in Google Search Console
When it comes to managing your keyword performance in Google Search Console (GSC), it’s essential to focus on the queries that matter most to…
